Google Ads

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.

Google Ads is a pay-per-click (PPC) advertising platform where advertisers pay per click (or impression) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they’re searching for products and services like yours.

Google Ads aren’t just for conversions—they can also generate high-quality leads. In this example, ClickUp is targeting the keyword “project management tools” to tell users about their free plan. The idea, of course, is to bring users in and upsell them on additional features in their paid plans.

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